Internet Marketing

“SEO is not something you do anymore. It’s what happens when you do everything else right.”

– Chad Pollitt, Forbes Top 100

While internet marketing can take on many forms, it really means one thing: using the Internet to get more business. The ways in which you can and should use the Internet to get more business change almost continuously, so staying up-to-date with the latest Internet marketing trends is crucial.

Content Creation

 

One of the best ways to drive visitors to your website (thus turning them into customers or clients) is to have great content on your website. Blogging is a good way to do this, assuming your website is already content-driven. We can help you write, perfect, post, and share your blogs or other content to users across the web.

Social Media Marketing

 

No, you do not need to be on every social media site! What you need is to have a focused strategy for one or two social media sites chosen based on the nature of your business and potential customer base. Social media platforms can be an amazingly effective way of communicating with and growing your customer base. When used properly, they drive high-quality traffic to your website.

Paid Advertising

 

Depending on your industry and your target customer, you may want to consider paid advertising campaigns, including Google AdWords, Bing & Yahoo Search Advertising, and Social Media Advertising, in which you promote your business to people searching for your products or services. Advertising campaigns can be tricky to create and manage effectively, so we advise at least speaking with a professional before diving in!

Search Engine Optimization (SEO)

 

SEO gets thrown around a lot, and maybe you know it is important, but what does it mean? Search Engine Optimization means optimizing your website to make it as easy and appealing as possible for search engines to display. The ways in which you must optimize your website may change several times per year, so you need an “SEO Team” who stays up-to-date with the most current trends.

 

A few years ago, SEO was all about backend metadata and keyword stuffing, tactics which have become almost obsolete. Today, SEO is a function of the services listed above, including high-quality, relevant content and social media among others. SEO plans will differ from company to company based on your business goals, the ways your customers interact online, your industry norms and competitor strategies.