“Marketing without design is lifeless, and design without marketing is mute.”
– Von R. Glitschka
– Von R. Glitschka
Good design is not so much about art or creativity as it is about function. Much like our system with website design, we feel that all graphics should be created with goals and a company’s audience in mind in order to serve a purpose aside from simply looking nice.
Perhaps the type of design most commonly associated with graphic design is the creation of logos. When properly built, a good logo and branding concept tends to serve 3 functions: establishes business credibility, creates visceral connection with potential consumers, and informs consumers of your main purpose.
These three functions can be met through strong graphic design once the designer has established your business goals and your target audience. A logo should do more than make your business look good; it should be one of your major marketing tools.
While internet marketing is a fast-growing industry, many businesses still benefit from more traditional print marketing. Think business cards, brochures, hand-outs, and banners and signage. Your business likely uses one or many of these marketing tools, and that’s great!
But, it’s only great if your print marketing materials are designed properly, and it all depends on what you want your print materials to do. While you may be tempted to throw everything you have onto that brochure, what about having different brochures created for different audiences? How would your brochure for retiree’s compare to brochures aimed at families with children? When your print materials are designed smart, you market your business smart.
Once you have a strong and meaningful logo and branding concept, it’s time to make sure that all of your marketing outlets have as strong of a design. We design graphic components for websites and social media that accentuate and properly portray your brand wherever consumers find you. Some common graphic components we create include social media header photos (Facebook cover photo, Twitter headers, and LinkedIn headers) and custom graphic icons and infographic style pieces for websites.